Contacts and companies
Organize the people and businesses you intend to contact.
Beacon · Email outreach
Email outreach for B2B teams.
Beacon organizes the contacts, companies, messages and sequences behind an email campaign. Prepare outreach for a defined audience and review sending activity as the campaign progresses.
Contacts + companiesCampaigns + sequencesSending activity
Outreach capabilities
Campaigns
Group outreach around an audience, message and business purpose.
Email sequences
Prepare initial messages and follow-up steps within the campaign.
Sending and tracking
Manage email sending and review the recorded campaign activity.
Campaign preparation and review
Define the audience
Select contacts and companies relevant to the purpose of the campaign.
Prepare the message
Write a clear introduction and the follow-up messages the campaign requires.
Review the sending setup
Confirm the sender configuration and operational requirements before running the campaign.
Assess the activity
Use sending and engagement information as context when deciding the next action.
Who Beacon is for
Business development teams
Coordinate targeted introductions and follow-up with prospective business customers.
Owner-led businesses
Give outreach a defined process alongside other sales and operational responsibilities.
Customer account teams
Organize relevant updates or reintroductions for existing contacts you are permitted to email.
Evaluate Beacon against your campaign
Use a representative audience, message and follow-up process in the demonstration. Include the email provider you use and any existing sales or customer systems that need to be considered.
Frequently asked questions
What does Beacon manage?
Beacon focuses on contacts, companies, campaigns, email sequences, sending and outreach activity.
Is Beacon a complete CRM?
Beacon’s focus is outreach. If you require deal pipelines, forecasting, account management or sales task coordination, include those requirements in the product assessment.
Which email providers are supported?
Confirm support for your provider and sender configuration during the product discussion.
Does tracking show whether a contact is interested?
Activity signals provide context. Actual replies and conversations are the stronger basis for understanding interest.
What should we prepare for a demonstration?
Bring an example campaign, the audience you intend to contact, a message and the email setup you use.