Order by product code
For customers who work from their own stock lists, fast SKU entry and bulk-order tools can make routine ordering more practical than browsing a retail-style catalog.
Solutions / Wholesale and retail
Online ordering for your wholesale customers
Give business customers an online buying experience that reflects their account, agreed prices and purchasing responsibilities. TwinOrbits helps wholesalers, distributors and suppliers plan the commerce capabilities required for routine orders and more complex purchases.
Repeat ordering
Repeat buyers often know the products they need. A suitable wholesale ordering experience gives them a direct route to the right items and quantities.
See the relevant catalog
Buyers may need access to an agreed range, restricted products or account-specific information. Define what each customer should be able to find and purchase.
Use the agreed price
Company agreements and quantity-based pricing should be considered throughout product selection, cart review and order submission.
Company purchasing
The person selecting products may be different from the person approving the purchase. Company buying requirements should be part of the online experience.
Several buyers in one account
A business customer may have multiple employees placing orders. Company membership and purchasing roles can help represent those relationships in the store.
Approval before purchase
Some customers need an authorized colleague to review an order. Identify which purchases require approval and what buyers should see while they wait.
Quotes for negotiated orders
Large or non-standard purchases may start with a quote. Plan how the customer submits a request, receives the agreed offer and proceeds to an order.
Order and stock information
The store needs information your business can maintain, and the order needs a defined route to the people fulfilling it.
Useful availability information
Decide what stock or availability information buyers need and where it comes from. The update approach should reflect the capabilities of the systems holding that data.
Complete order details
Establish the account references, delivery details and other information operations teams require so that routine orders can enter the agreed fulfillment process.
Customer service context
Identify the order information customers and service staff need after submission, including how to handle questions or changes that require personal assistance.
Implementation planning
The right scope depends on your customer relationships and current commerce platform. Projects can include account setup, ordering features and the necessary system connections.
Select representative buyers
Review an established account, a new customer and a buyer with more complex purchasing rules. Their orders help identify requirements that a general feature list can miss.
Prioritize the buying journey
Agree what customers need to complete the first useful set of orders online, then identify exceptions that will continue to require assistance.
Assess products and implementation
Evaluate the platform and product options against your requirements. Sprinkle is ready for WooCommerce, with Shopify support coming soon. Any required configuration, development and system connections are assessed as part of the project.
Frequently asked questions
Is this solution only for businesses that sell exclusively wholesale?
No. Businesses serving both trade and retail customers can assess how account access, catalog visibility and pricing should differ between customer groups. The appropriate setup depends on the platform and commercial rules.
Can customers still place orders through our sales team?
The online channel can be planned alongside assisted ordering. The important requirement is to define how customer accounts, prices and orders are kept consistent across the channels you choose to support.
Where should we start if our wholesale process is mostly manual?
Start with a representative repeat order. Record how the customer identifies products, receives a price, gets approval and submits the purchase. That example provides a concrete basis for deciding which steps to support online first.
Plan a better wholesale buying experience
Tell us who your buyers are, how they place orders today and which account or purchasing requirements your online store needs to support.