Make the selling unit explicit
State the selling unit. Where relevant, show case contents and total individual-item quantities, keeping mixed-unit requests visible before picking begins.
Food & beverage wholesalers
B2B commerce for food & beverage wholesalers.Keep replenishment moving.
Make repeat orders easier to place and easier to review. Give buyers clear case quantities, ordering cutoffs and a useful next step when stock or delivery requests need attention.
Clear units. Visible exceptions. Human review.
The next replenishment runIllustrative workflow
14:00 cutoff17 Nov 2026 · Europe/London · UTC+00
Sample ordering deadlineBottles3 cases × 12
Cartons4 cases × 6
Dry goods2 cases × 10
Delivery requested18 Nov · 09:00–12:00
Order desk reviewConfirm stock & fulfilment
Reordering is a daily operation
Familiar products.
Details that change.
A previous order is a starting point. Pack sizes, availability and requested dates still need checking before the next order moves forward.
Put a timezone on the cutoff
Agree ordering deadlines, non-working days and late-order handling. Let the order desk review requests that miss the agreed window.
Give a short line an owner
Separate available quantities from unresolved lines. Buyer-approved substitutions and partial fulfilment need clear decisions before release.
Agree the orderable unit explicitly. GS1 US distinguishes packaging levels such as each, inner pack and case; a case can also be the lowest orderable unit for some foodservice products.
From cutoff to delivery request
One order.
Every line accounted for.
Use a representative replenishment order to agree the fields, review rules and customer messages before implementation.
Sample replenishment · DEMO-018
Awaiting order desk reviewFictitious products · anonymous sample buyer A · case-only ordering
Order cutoff: 17 Nov 2026, 14:00Europe/London (UTC+00) · sample policy
Requested: 18 Nov 2026, 09:00–12:00Same timezone · fulfilment not yet confirmed
| Product / selling unit | Each / case | Cases | Total each | Availability / next owner |
|---|---|---|---|---|
| Sparkling water · 500 ml bottleDEMO-WATER-500 · sold by case | 12 bottles | 3 | 36 bottles | Available in sampleOrder desk: review all 3 cases against the stock source. |
| Oat drink · 1 L cartonDEMO-OAT-1L · sold by case | 6 cartons | 4 | 24 cartons | Partial availability2 cases / 12 cartons available; buyer to decide on the remaining 2 cases / 12 cartons. |
| Penne pasta · 500 g bagDEMO-PENNE-500 · sold by case | 10 bags | 2 | 20 bags | Substitution reviewUnavailable. Order desk proposes an alternative; buyer approval required before adding it. |
Availability checked: 17 Nov, 13:30Illustrative snapshot. Recheck stock and resolve exceptions before confirming fulfilment.
Delivery request remains pendingOrder desk confirms the accepted quantities and fulfilment plan after buyer decisions.
The field checklist
Keep identifiers and units intact through every handoff.
- SKU, product description and approved ingredient source
- Selling unit, case contents and order increments
- Buyer account and approved price basis
- Stock source, timestamp and available quantity
- Cutoff timezone and requested delivery window
- Exception, buyer decision and next review owner
A reviewable replenishment flow
Connect the request
to the next decision.
Agree a named owner for each handoff. Keep requested, reviewed and confirmed states distinct.
- 01
Prepare the catalog
Catalog owner validates pack sizes, identifiers and the source of product information.
- 02
Repeat the order
Buyer checks quantities, current availability and the requested delivery window.
- 03
Check the cutoff
Order desk reviews local deadline rules and any late requests.
- 04
Resolve short lines
Buyer accepts or rejects partial fulfilment and proposed substitutions; record the decision.
- 05
Confirm the plan
Fulfilment owner confirms accepted quantities and timing, with a reply owner for changes.
Software + implementation
Start with the workflow.
Check the product fit.
Validate the available release against your catalog, accounts and operating rules before committing to rollout.
Sprinkle
Standalone B2B ordering
Evaluate Sprinkle as the starting point for a standalone wholesale ordering portal. Confirm account and pricing rules, checkout availability and release readiness before rollout; food-specific workflow extensions are scoped separately.
Explore SprinkleBeacon
Email sequences, CRM & inbox · alpha roadmap
Consider Beacon for account conversations and email follow-up. Its public roadmap is alpha; verify availability and readiness before assigning customer-facing work.
Explore BeaconA bounded first implementation
Prove one replenishment journey.
Start with a manageable product range and representative accounts. Agree deliverables and acceptance criteria before expanding.
- 01
Documented ordering rules
Define required fields, quantity calculations, price ownership, deadlines and unresolved data gaps.
- 02
Scoped implementation
Agree ordering screens, system mappings and manual handoffs. Assess APIs, exports and update frequency before promising integration behaviour.
- 03
Test evidence & handover
Record acceptance results, remaining limitations, operational ownership and release decisions.
1
Quantity & account checksVerify case multiplication, reject invalid increments and test account price boundaries.
2
Cutoff & freshness checksTest before, at and after cutoff, timezone transitions and stale availability.
3
Exception & promise checksTest rejected alternatives, partial supply and a pending request that stays unconfirmed.
Questions before you start
Make everyday ordering
easier to understand.
Clarify the boundaries before choosing software or connecting systems.
Explore wholesale & retail solutionsCan buyers reorder by case or by each?
We scope the selling units your business permits. Case contents, minimum quantities and increments must be explicit; mixed-unit support is validated against the chosen implementation.
Can we use different ordering cutoffs?
We can assess rules by account, route or operating day. Agree the timezone, holidays and late-order review process before committing to automated behaviour.
Does selecting a delivery window confirm it?
No. A requested window remains a request until your fulfilment process confirms it. Availability, operating capacity and unresolved order lines need review.
How should substitutions and short orders work?
Give each exception an owner. Review the alternative’s approved product information and quantity basis, obtain the buyer’s decision, then confirm the accepted fulfilment plan.
Are allergens, lot tracking and cold chain included?
Not by default. Authoritative product data, traceability, temperature monitoring and recall processes require suitable systems and explicit scope. An ordering portal alone does not establish compliance.
Do we need Sprinkle and Beacon together?
No. Sprinkle is standalone B2B ordering; Beacon focuses on email sequences, CRM and inbox work. Choose for the first workflow and confirm release readiness separately.
Bring one real replenishment order
Make the next handoff clearer.
Show us your case quantities, cutoffs and common exceptions. We’ll help define a practical starting point.